Lovita !

Lovita® is an enticing red-fleshed, heart-shapedplum.

Its curvy figure and delicious taste create a unique appeal blending
exceptional flavour and alluring looks…

From September to the Christmas season it casts the spell of its juicy, sweet and tangy flavours.


Lovita's got the beat…

  • Qualities: Sweet, tangy, juicy.
  • Shapes: rounded and heart-shaped.
  • Flesh: firm, red and juicy.
  • Size: medium size, 50/60 mm.
  • How can you recognise Lovita among other plums? Thanks to its green-speckled red skin and distinctive shape.
  • When can I find it? From Septembre to Decembre.
  • Where is it originated from? Southwestern France
  • Where can I find Lovita? In your usual grocery stores or supermarkets.

Lovita® on tour ... !

berlin fruit logistica lovita

Lovita is back to Berlin with more than one surprise !

Lovita® will be at Berlin’s Fruit Logistica fair, Hall 22, stand E11. Many novelties and surprises, including a tasting session, are awaiting you… see
sud de france lovita

An exceptional opportunity to meet and taste Lovita® !

Please come to Maison de la Région on 1st February and meet Moissac’s pretty plum! From 09.00 to 14,00…

Lovita® made its debut at Madrid’s Fruit Attraction fair

26 October 2018 – LOVITA® unveiled its charms for the first time at Madrid’s Fruit Attraction fair ! The « plump and lovable »